Revealing The Ultimate Secret Potion for a Successful Marketing Career

So, you are new to the marketing world.

Or you may be curious to see what information you can pull from this article.

Either way, it is never too late to become a student in the marketing world and learn the ins and outs of a successful marketing career. 

As technology advances and more social media accounts are being made, the opportunities are endless.

Whether you're letting people get a glimpse of what your daily life is like, or you’re tracking Instagram analytics for an NFL team, there’s marketing jobs for almost anything!

Use this read as a helping hand to your start in marketing. You may be coming from a different point in life than the next reader, but this article is here to help anyone be pointed in a positive direction.

As you read, envision yourself at your peak of success and think about which of these 5 steps from this article you can benefit from. 

Instrument #1: Become active on social media

To embark on a successful marketing career, you must know that a great majority of marketing is through social media.

From coordinating posts on Instagram to brainstorming ideas for a new Zara campaign. 

Once you become accustomed to the world of social media and how algorithms work and why people use social media, you will begin to understand the system of it.

Studies show that people who are active on social media have been able to connect with others they share chemistry with. 

Taking a look at clothing brands for example, each company has a slogan and a certain look they want to show to their audience.

It may be elegance, or sustainability, or even feminine. Learning how brands behave through social media is a nice tool to keep in your back pocket. 

Instrument #2: Certifications Are Your Friend

Have you ever looked at your resume and felt like it didn’t have any “pizazz”? 

As you progress in your marketing career, it's essential to continuously learn and adapt to industry trends for a truly successful marketing career.

I personally was late to the game of certifications. Google provides different certifications across all careers.

From e-commerce to digital marketing, the options are endless. Some are even free! 

Having that extra spunk on your resume will help you stand out to an employer when you start to look for marketing jobs.

It shows them that you have the necessary skills to be a good fit for that position for that company.

You can never have enough, and by continuing to gain them shows that you are always willing to improve your craft. Employers love coachable employees.

Instrument #3: Start Learning Content Creation

Every post that you see on social media is all considered content creation. Take Tiktok, influencers have a routine to plan out their content to shoot, edit and film. 

Don’t think too hard about it. Anything in your daily life can turn into great content. As a start, film clips of your morning routine.

Get down to the details, like brushing your teeth and making your morning breakfast.

Another idea: Film a grocery haul. You would be amazed at how many people are interested in what’s in someone's fridge.

With content creation comes learning how to edit.

To make a video with jump cuts, you will need to learn some type of editing software, whether you use an outside app or edit within the app you are uploading to. 

Like stated previously, social media is a system.

Once you learn different aspects, such as editing an Instagram reel, you get into the rhythm of social media and user generated content. 

Instrument #4: Reach Out to Other People in Marketing

In building a successful marketing career, it's not what you know but who you know. Networking is a crucial part of marketing and can aid in your success. 

Reaching out to others in your position or someone in a career you’d like to be in can only help you. Think about the right questions, ones that can provide you with substance.

Ask anyone and they will tell you a great tool is having a LinkedIn profile. LinkedIn is made to help connect people with others and grow as a platform.

You are able to find colleagues and CEO’s of fortune 500 companies through LinkedIn. You are also able to chat with them directly after you have connected. 

Another place is coffee shops! Being in marketing, you do a lot of computer work. Coffee shops are riddled with computer workers, which include marketing people as well.

Hang out at your favorite shop and start to scope out the regulars and maybe say Hi to someone.

Everyone knows someone that knows someone else, so you never know who you might meet!

Instrument #5: Create a Vision Board

Vision boards are a great way to physically see your thoughts. Think about your career, and what you want out of it.

What do you want your life to look like? What does success and happiness look like to you? What do you want your career to make you feel? 

Find images and quotes that represent those thoughts and compile them on a board. Print them out and glue them on a poster or make a digital one. (Canva is a great tool) When you complete it, observe how it makes you feel. 

Even if you don’t do it for your career, you can make a vision board about anything!

Life, love, or goals. Make them as often as you want, its fun to compare them to see how your thoughts and goals have changed as you’ve aged and matured. 

In conclusion, a successful marketing career requires a combination of foundational knowledge, ongoing learning, and adaptability.

Now that you have a starter pack on what instruments you can have to create a successful career in marketing, get started on your future.

Everyone’s path is different, so be aware that the time you complete a goal is not comparable to anyone else’s.

By implementing the strategies discussed in this blog post, you can pave the way for a fulfilling and thriving marketing career.

Check out this blog post about how to get a job in marketing with NO experience!

 ✍️ Written by Hope Davis