Marketing, its all around us.

In an over saturated market we often don’t even realize how much marketing is all around us.

It takes a lot for a marketing campaign to stand out among the crowd and go viral. In today's fast-paced digital world, marketing strategies have evolved exponentially.

One of the most impactful advancements has been the integration of Computer-Generated Imagery (CGI) into marketing campaigns.

CGI marketing has revolutionized the way brands engage with their audience, offering unparalleled creativity and flexibility in conveying messages  and has now set a new standard for marketers.

What is CGI Marketing?

CGI marketing, or computer-generated imagery marketing, involves using digital tools to create realistic visuals for advertising purposes, often for products or services that may not exist physically yet.

It allows to showcase products in various settings, angles, and contexts without the need for physical prototypes, enhancing visual appeal and flexibility in campaigns.

Recently, CGI marketing makes you wonder what is real in an ad, while the traditional special effects or AI that we have traditionally used for decades, you could tell that something was artificial but the recent CGI has blurred that line and people really thought that the marketing was actually real.

The Impact of CGI on Consumer Behavior

The incorporation of CGI into marketing strategies has a profound impact on consumer behavior. Research indicates that visually engaging content elicits stronger emotional responses and fosters greater brand recall.

CGI allows brands to evoke emotions, convey narratives, and cultivate brand affinity in ways that traditional media cannot replicate.

Moreover, CGI enhances the accessibility and inclusivity of marketing content. By representing diverse demographics and scenarios, brands can resonate with a broader audience and foster a sense of belonging and representation.

Challenges and Considerations

While CGI offers immense creative potential, its implementation in marketing campaigns comes with its own set of challenges.

Chief among these is the need for skilled talent and advanced software tools.

Creating high-quality CGI content requires expertise in 3D modeling, animation, rendering, and compositing, which may necessitate collaboration with specialized agencies or studios.

Additionally, the seamless integration of CGI into marketing campaigns requires careful planning and execution.

Brands must strike a balance between visual spectacle and authenticity, ensuring that CGI enhances rather than detracts from the brand's identity and message.

Jacquemus

The French fashion firm Jacquemus has caused a stir in the business with its cutting-edge approach to branding and marketing.

The business has embraced computer-generated imagery (CGI) as a potent tool for visual communication and storytelling in recent years.

Last year they made waves with their video ad featuring their bags cruising through the city of Paris,

Maybelline

Maybelline has long been at the forefront of innovative beauty marketing. The company has been using computer-generated imagery (CGI) in its marketing efforts to present items in engaging and dynamic ways in recent years.

Maybelline caused a stir on social media when they used CGI for their Lash Sensational campaign portraying a London underground train and a public bus to have eyelashes that were being coated by their mascara.

Even people who have never used makeup were talking about this mascara campaign! 

Also Maybelline's "Virtual Try-On" function, which uses augmented reality technology to let users try out various cosmetic looks, is one particularly noteworthy example.

Maybelline has used computer-generated imagery (CGI) to create immersive digital experiences that drive engagement and revenue while empowering customers to explore and express their individuality.

L’Oréal

Another giant in the beauty industry that did not stay behind and stunned the world with CGI marketing was L’Oréal who used CGI in an instagram video that showed a huge replica of the lipstick being driven about on the back of a Citroën 2CV, while leaving behind a trail of red liplick on the road in Paris. 

The campaign plays on the words “painting the town red” which was very obvious to viewers as they were quick to flood L’Oréal’s comments with this phrase.

GHD

Leading manufacturer of hair styling appliances and products worldwide, GHD, uses computer-generated imagery (CGI) as a creative medium to present its newest products and developments.

GHD has used computer-generated imagery (CGI) in a number of visually spectacular advertisements to vividly portray its products and highlight their performance and adaptability in compelling visual storylines.

Through CGI GHD transformed one of London’s most famous shopping destinations, Regent Street, into a Christmas pink and green “Dreamland” to advertise its Christmas limited edition sets.

GHD's CGI marketing has raised the bar for hair care advertising.

Cinematic Brand Campaigns

CGI has transformed the landscape of brand storytelling, enabling marketers to create cinematic experiences that rival Hollywood productions.

From epic commercials to visually stunning short films, CGI-driven campaigns captivate audiences and elevate brand perception.

Movies like Avatar, Fantastic Beasts film series only to name a few allowed us to imagine a world beyond our imagination and made people feel like the worlds that those movies created actually existed.

The Future of CGI Marketing

As technology continues to evolve, the future of CGI marketing holds exciting possibilities. Advancements in real-time rendering, machine learning, and augmented reality promise to further blur the boundaries between the virtual and physical worlds.

Marketers will increasingly leverage CGI to create personalized, interactive experiences that resonate with consumers on a deeply immersive level.

Moreover, the democratization of CGI tools and resources empowers brands of all sizes to harness the power of visual storytelling. From social media content to experiential marketing activations, CGI will 

become an integral component of the marketing toolkit, driving engagement, loyalty, and brand affinity.

Also CGI marketing is an alternative to classic campaigns that leave a greater footprint of the environment with the travel emissions.

The examples given by Jacquemus, Maybelline, L’Oréal and GHD highlight how revolutionary CGI marketing can be in the fashion and beauty industries.

These brands have reshaped the parameters of visual storytelling and customer engagement by embracing creativity and technology, creating stronger bonds with audiences in the digital era.

Brands have countless opportunities to develop engaging and memorable marketing experiences as long as computer-generated imagery (CGI) keeps developing and innovating.

Within the dynamic realm of fashion and beauty marketing, computer-generated imagery (CGI) is a potent instrument that allows businesses to enhance their narratives and create enduring impressions on their audience.

✍️ Written by Maria Garcia