How Topicals Faded Eye Patches Is Breaking The Internet In 2024

Founded in 2020, Topicals is the fastest-growing skincare brand at Sephora led by entrepreneur Olamide Olowe.

The 26-year-old founder is the youngest black woman ever to raise more than $2 million in venture funding.

However, Topicals isn’t your average skincare line that promises to erase wrinkles and make you look ten years younger.

Instead, Topicals creates products specifically tailored to address chronic skin conditions that cater to every skin tone and type. 

From serums and moisturizers that address the challenges of dry skin and hyperpigmentation to specialized tonics created to combat razor bumps and ingrown hair, Topicals emerges as more than just a skincare provider.

Their products offer a large range of solutions tailored to meet your skin's needs. 

We’ll be taking a closer look at one product in particular, the Faded Under Eye Masks. 

The Product

This product is Topicals cooling hydrogel under eye masks that promises to brighten, hydrate, depuff, and fade the look of dark circles in just fifteen minutes! Not only is it vegan friendly but it also includes some highly talked about ingredients.

Niacinamide, Tranexamic Acid, Kojic Acid, Arbutin, and even Caffeine (this one surprised us too!) From what we’ve seen so far, the product lives up to its promise. 

“After 15 minutes, I removed each mask and immediately noticed a difference. Generally speaking, I really did look less tired. However, I was primarily impressed with the noticeable brightness achieved in such a short period of time.

The dark purple color in the corners of my under eyes had softened significantly. The area was visibly less hollow and I also noticed brightness in the shape of the mask itself indicating the product’s effectiveness.” 

• My Dark Circles Have Met Their Match In Topicals Faded Under Eye Masks, Simedar Jackson, The Zoe Report.

We can also refer to Topicals’ online audience who frequently post their opinions via platforms like TikTok.

Skincare influencer, @glowingwithmary shares her experience with her followers on TikTok highlighting her results with the product.

Watch the Mask Review

However, what differentiates the Topicals Faded Eye Patches isn't just the ingredients or the edgy packaging; it's the strategic brand marketing that takes center stage.

For those unfamiliar with the term, brand marketing is promoting a brand’s product in a way that elevates the brand. It involves creating brand-consumer relationships and traits that people think of when they picture a particular brand.

A prime example of this is Nike, whose brand embodies the spirit of sports and motivates consumers to embrace an active lifestyle.

The Marketing

Topicals signature style has proven to be one of creativity, edge, aesthetics, and speaks to the likes of Gen Z. The Topicals Faded Eye Patches were first introduced with a cultural flair.

The launch showcased prominent women in the music and fashion world, including Baby Tate, Maiya the Donn, and Alani Noelle (Wuzg00d).

The campaign places emphasis on faces and eyes, portraying the eye masks not merely as products but as stylish accessories. This strategic approach allows their brand marketing to feel effortless yet intentional.

After all, who wouldn't be eager to invest in a product that not only proves effective but also adds a touch of fun and style?

We can also see this strategy take place in the company’s recent brand trip in which content creators were sent to Accra, Ghana to take part in the massive celebration that is Detty December.

Bringing creators together for a highly renowned event proves to be the perfect opportunity to promote products like the Topicals Faded Eye Patches. 

Breaking away from the traditional product reviews typical of today's creators, this trip offered a refreshing twist, all while creating FOMO (fear of missing out) to anyone watching.

What unfolded instead was a vibrant showcase of youthful creators celebrating in pure enjoyment.

Picture them partying, swimming, and having impromptu photoshoots in the heart of a bustling city while still strategically promoting the Topicals Faded Eye Patches. 

This approach to marketing goes beyond product sales, it's about crafting brand experiences.

The strategic product placement sends a clear message that being part of the Topicals community is more than just skincare, it's a lifestyle.

The Impact

The success of Topicals Faded Eye Patches extends beyond the beauty industry. It signifies a shift in consumer preferences towards brands that prioritize inclusivity, authenticity, and cultural relevance.

According to marketing intelligence agency Mintel, “Nearly half (47%) of beauty product users say they shop from brands with diversity or inclusivity and 38% of Gen Z beauty consumers have purchased from beauty brands that promoted diversity in the past year (compared to 23% overall).”

The company's commitment to addressing diverse skin concerns reflects a growing demand for skincare solutions that cater to a wide range of individuals.

In addition to its diverse product line, Topicals has embraced the power of social media and influencers in shaping its narrative.

Leveraging the influence of content creators and celebrities, the brand has effectively reached a global audience.

The Topicals Faded Eye Patches, in particular, have become a sensation on various social media platforms, with users sharing their own experiences and creating a community around the product.

The Conclusion

Topicals is a perfect example of a company that understands their audience, knows how to connect with them through culture and authenticity, while effortlessly using trending spaces to promote their products.

Backed by creative branding and proven results, the Topicals Faded Eye Patches are destined to become a favorite product in the beauty industry. 

The understanding that Topicals has with its audience goes beyond a regular consumer-brand relationship, it's a dynamic partnership that pushes the brand forward.

This deep connection not only elevates the brand's influence but also confirms its status as a digital marketing trailblazer. Topicals doesn't just sell skincare, it curates an experience that resonates with its diverse community.

As the beauty industry evolves, Topicals stands at the forefront, consistently pushing boundaries and redefining the narrative. Topicals is set up for continued success as it navigates the ever-changing landscape of beauty and skincare.

The brand's ability to stay ahead of trends, engage with its audience authentically, and create memorable experiences sets it apart. 

The Topicals Faded Eye Patches may be just one product in their lineup, but it symbolizes a larger movement towards a more inclusive and dynamic beauty industry. We look forward to seeing what they do next. 

✍️ Written by Destiny Hughes