Creative vs Analytical Girly: Women In Marketing, What Type Are You?

Some people are naturally more analytical, while others are more creative.

For women in marketing, it is important to know which type you feel you fall into more and choose the right career path, and find a job that's a good fit for your skills and interests.

It's important to recognize that marketing roles can be quite diverse.

Before we jump right in, here are a few questions to answer to see where you land on the scope of a creative or analytical marketing girly.

Many women in marketing would agree that in some form or another these two roles will cross with one another which is important to keep in mind but this will help guide you when picking a role so you can choose what best fits you. 

1. Do you have the gift of gab?
2. Do you prefer to work behind the scenes?
3. Can you bring a story to life?
4. Are you good with numbers?
5. Do you love matcha over coffee?
6. Do you question everything?
7. Are you known as a social butterfly?
8. Do you order the same coffee every morning?
9. Do you like to design/decorate?
10. Can you identify patterns easily?

If you said yes to more odd numbers than even numbers you're probably a creative girly at heart. Vice Versa if you said yes to more even numbers then you're probably an analytical girly at heart.

Now that doesn’t mean you can't be the other if you genuinely have an interest in the other you might just have to work a little hard.

Women in marketing wear many hats and you can take the opportunity and work with a global firm or agency to get experience in both to see which one you prefer to do.

Now that you know where you sit on the scope we included a list of roles based on if you're a creative or analytical marketing girly!

To My Creative Marketing Girlies

If you're a creative marketing girly, you're a natural at coming up with ideas that capture people's attention and inspire them to take action.

You are a good talker and great at bringing a story to life. You’re probably artistic too. You might enjoy brainstorming new campaign ideas, writing compelling copy, or designing eye-catching graphics.

These roles offer women in marketing a great opportunity to showcase their creativity.

Creative Marketing Roles

Social Media Manager: As a social media manager, you are in charge of monitoring all social media channels, creating content, and interacting with followers.

You would analyze engagement data, identify trends in customer interactions, and develop strategies to increase brand awareness and engagement to build community online. 

Content Marketing: Content marketers create and distribute valuable and relevant content to attract and engage target audiences. They develop content strategies to help increase brand awareness, build trust, and drive traffic.

You would produce various forms of content such as blog posts, videos, infographics, and more. Being able to repurpose content will be highly valued in this role.

Public Relations: Public relations professionals manage the reputation and communication of a brand or organization. They develop and implement PR campaigns, handle media relations, and create compelling narratives to build and maintain a positive brand image.

You would be responsible for creating and editing press releases, and media alerts, monitoring media coverage, and developing media lists; while managing and updating social media platforms, ensuring consistent messaging and brand representation

Brand Marketing Manager: Brand marketing managers develop and execute strategies to build and promote a brand's identity and overall voice.

They monitor competitors and identify opportunities to differentiate the brand. Plan and execute marketing campaigns to promote the brand and its products/services and more.

Leading and collaborating with various marketing teams and agencies to ensure brand consistency.

Analyze campaign performance and make data-driven decisions to optimize brand efforts.

Influencer Marketing: Influencer marketers collaborate with social media influencers and content creators to promote products or services.

They Identify potential influencers whose audience aligns with the brand's target market. Coordinating content creation, reviewing content for brand alignment, and providing guidelines.

Contacting and negotiating partnerships with influencers and content creators. Building and maintaining relationships with influencers and managing contracts.

To My Analytical Marketing Girlies

If you're an analytical marketing girly, you tend to be highly data-driven and enjoy using numbers and statistics to make decisions.

You're able to look at large amounts of data and identify patterns and insights that can help improve marketing campaigns.

You might enjoy working with tools like Google Analytics, Excel, and A/B testing platforms. These roles offer women in marketing a great opportunity to use their strengths and help a company grow in numbers.

Analytical Marketing Roles

Marketing Research Analyst: Marketing research analysts gather and analyze data to provide insights into market trends, consumer preferences, and competitive landscapes.

They gather market data, competitor information, and customer feedback. Create reports and presentations to communicate research findings to stakeholders.

Analyze data to identify market trends, consumer behavior, and opportunities. Predict future market trends and help the team make informed decisions.

SEO/Email Marketer: SEO/email marketers optimize websites and email campaigns to improve search engine rankings and maximize conversions.

They Optimize website content and structure for search engines. Research and select relevant keywords for SEO optimization. Designing and creating email marketing campaigns.

A/B testing to test different email subject lines, content, and designs to improve open and click-through rates.

Paid Ads Specialist: Paid ads specialists manage and optimize online advertising campaigns across platforms like Google Ads, Facebook Ads, or LinkedIn Ads.

They create and launch paid advertising campaigns on multiple platforms. Allocate ad budgets effectively and monitor spending.

Write compelling ad copy and create visually appealing ad creatives. Research and select keywords for paid search campaigns. Monitor ad performance and adjust campaigns for better ROI.

Marketing Strategist: Marketing strategists develop comprehensive marketing plans and strategies to achieve business goals. They create and refine marketing strategies aligned with overall business goals.

Work with various marketing teams to implement strategies effectively. Set and track key performance indicators (KPIs) to measure the success of marketing strategies.

Continuously evaluate and adjust strategies based on results.

Product Development Manager: Product development managers oversee the entire lifecycle of a product, from ideation to launch. They conduct market research to identify customer needs and preferences. Work with engineering, design, and marketing teams to develop and launch products.

Define product strategies, features, and roadmaps. Plan and execute product launches, including marketing strategies and sales support.

Whether you're a creative marketing girly or an analytical one, women in marketing can explore a range of career opportunities that meet their skills, interests, and aspirations.

Some women may find that they enjoy a mix of both creative and analytical tasks, while others prefer to focus on one.

When looking for a marketing job, make sure to research the responsibilities and requirements of each role to determine if it's a good match for you.

The most important thing is to find a job that you enjoy.

✍️ Written by Elizabeth Santa Cruz