5 Women in Digital Marketing Groups You Definitely Need to Keep an Eye On

Business, regardless of the sector, has always been a male-dominated field.

Women in the industry have had to deal with living in the shadows of men while facing an immense pay gap for decades. 

But things are beginning to change in the digital marketing field.

Women in digital marketing have been making great progress lately, to say the least. This has inspired more and more women to choose careers in the field, and it's making a positive impact.

Did you know that right now, almost half of all digital marketing specialists are women, at 48.9%?

This shows that women in digital marketing are gaining more influence and playing a vital role in shaping the industry.

The numbers don't lie, and they tell us something important: women in digital marketing will continue to grow. In fact, 44% of people studying media-related subjects are women.

This means that the future of this industry will be even brighter for women.

So, what does this all mean for women in the industry today?

Why Community Is So Important

Being part of a group of friends has always been really important, especially for women. Our friendships have always been a safe place for us.

Being able to carry that with us into our workplace is not only ideal but is the foundation for us to move forward and break barriers together.

But in the world of digital marketing, many people now work from home. While this can bring many advantages, like more flexibility, it can also make you feel a bit lonely sometimes.

Working alone in front of a computer screen can be isolating.

Yet, women in digital marketing are fortunate because many of them are already working together to solve this problem.

They are creating communities where they can connect, share ideas, and support each other, just like friends do.

Having a strong network is especially important if you want to start working in this field. You see, most jobs in digital marketing are found by word of mouth and making friends in the industry.

This is often called networking, and it's a big part of being successful.

So, connecting with others is not just nice to have; it's very important. It can open doors to new opportunities and help you learn and grow in your career.

With that said, here are five groups of women in digital marketing that you should follow!

 
Girl Power Marketing

Based out of the UK Girl Power Marketing began their journey in 2020. They are all about sharing useful tips and tricks for women in digital marketing.

They're masters at staying up-to-date with the latest trends in the field and delivering them in fun, energetic ways.

They primarily focus on helping businesses grow internationally on social media. What aids in their success are the elements of empowerment and creativity that they bring to the table. 

But they don't stop there.

Along the way, they focus on empowering women to achieve their marketing dreams. They have an active blog and newsletter, always striving to keep their community engaged.

They have nearly 100,000 followers on LinkedIn, demonstrating their strong presence in the industry.

While their Facebook group is growing, it's a perfect size to foster genuine connections with other women in digital marketing.

This is a group that is the perfect balance. It's large enough to connect you with an array of people and small enough to ensure your interactions remain personal and meaningful.

 
Girls In Marketing

Also based out of the UK, in just four years, they've become well-known with almost 250,000 followers on LinkedIn. Their mission is to equip women in digital marketing with the tools and development they need to prosper.

They're a place for women in digital marketing to learn and connect. By doing so they hope to bridge the gender gap which is still very prominent in the industry today. 

To join this community, you need a paid membership through their website. But it's worth it because you'll get access to their events, courses, templates, and even one-on-one meetings with their team.

Not to mention their team consists of fantastic women who are paving their way through the industry.

If you are unable to get a membership, don't worry.

They offer a three-day internship program where they work with different people and platforms to share helpful information. The three-day program looks great on resumes and it's also a great way to meet new people.

Their success is for a good reason, so make sure to check them out.

Digital Marketing Gals

Although they are very new to the game, they are worth the mention. Digital Marketing Gals is gaining traction and growing very quickly, making it an ideal moment to be a part of.

While their LinkedIn group may be small right now, it's not something to worry about and can be an advantage. They are very active and work to help women in digital marketing connect with one another to improve their network. 

Its small size lets you connect personally with others and build valuable relationships. 

They take it a step beyond networking since they also share many tips and tricks to help boost your career.

It's an excellent community, especially with its rapid growth. It is perfect for women in digital marketing, you'll want to join soon to gain from the expanding network.

 

Sky Society

Of course, we had to shamelessly plug ourselves. But it's for good reason. Helping women in digital marketing is extremely important to us and is our sole mission.

We are based out of Austin, Texas but have a network of women in digital marketing that expands beyond American borders.

Our LinkedIn group is where women in digital marketing meet, talk, and share ideas. It's like a friendly gathering where people often discuss job opportunities.

This makes it especially valuable for those who are just starting in this field.

But we don't stop there. Our monthly webinars are a highlight. They're not only super interesting but also a fantastic chance to interact with others in the industry.

These webinars aren't just about learning; they're about building connections. We focus on making them interactive and make sure you leave with at least a handful of new connections. 

We also offer an accelerator program for those looking to step into the world of marketing. We cover everything you need to know to secure a job and succeed in the field.

Plus, it's a wonderful platform to meet and collaborate with other like-minded women. You become a part of our close-knit community within your niche.

So, whether you're already a digital marketer or want to become one, we are here to help and inspire women in digital marketing on your journey.

 

Pretty Little Marketer

Pretty Little Marketers, another UK-based group, is the go-to place for women in digital marketing looking to start their freelance journey.

Sophie Miller, the founder and CEO, has achieved impressive results in a short time. In 2020, just two weeks after launching Pretty Little Marketer, she gathered over 2,000 members in her community.

Sophie excels at branding; you can easily spot Pretty Little Marketer posts by their unique style. She does a great job at standing out amongst all the women in digital marketing.

She offers personalized coaching, and freelance templates, and hosts webinars, events, and a podcast.

She is very active on socials and dissects many of the industry's trendy secrets in a captivating way.

She's the mentor that every freelance digital marketer dreams of, and that's why we wanted to introduce her.

We Shape the Future of Digital Marketing

It is rare for women to hold this much space in the business industry. So, there has never been a better time for women in digital marketing. 

We need to stick together as we continue to push boundaries and contribute to the evolution of digital marketing.

These powerful women are not only making an impact for women in digital marketing. But are having a rippling effect and making an impact for women no matter what their field is.

We are happy to contribute and hope this post does a great job of celebrating some of the women who are working to uplift females and pave the way for the future.

Let's continue to grow and prosper together because when we empower one another, we all succeed.

✍️ Written by Julia Hatton