5 Easy and Remote Digital Marketing Side Hustle Ideas for Beginners

Digital marketing side hustles are great for anyone looking to make extra cash or entry-level marketers wanting to expand their portfolios and gain experience.

Within each digital marketing channel, there are services you can offer to businesses looking to optimize their online presence.

Most require little up-front cost and effort to set up, and can also be done solely online! 

Benefits of a Digital Marketing Side Hustle

Digital marketing offers a variety of people the opportunity to be a part of the online world regardless of experience.

As a side hustle, you’re able to expand your skills in digital marketing which can come in handy for building a stronger portfolio.

Due to its online setting, digital marketing side hustles also provide an entryway for people looking to break into the industry. 

Starting a digital marketing side hustle can:

• Provide extra income
• Add to your experience and portfolio
• Allow flexibility with remote opportunities
• Learn new and transferable skills
  
  

Social Media Management

As a social media manager, your role is to manage a company’s socials to promote their products and/or services. Other duties include community management, content creation, and data analysis.

Social media is a reliable and accessible tool for businesses to start their online presence, but some business owners do not have the time to keep up with their company’s social media. 

To start a digital marketing side hustle as a social media manager take a look at local businesses and ask yourself the following:

• Do they have a social media presence? If so, what platforms are they using?
• How often do they post?
• How’s the quality of their content?
• Is there a social media platform they’re not on that can greatly benefit their business?
• Are their profiles optimized with the latest business information?

In most cases, the answer to these questions is potential! Reach out to these businesses and offer social media management services. 

Depending on your experience you could charge anywhere from $250-$5,000 a month! A considerable extra amount to add to your income. 

For more information check out HubSpot’s article on Social Media Marketing. 

Pro Tip: Make your life easier by using a CRM platform like Later, where you can link social media accounts to plan and schedule posts. 

Content Writing 

If you look closely you’ll notice that writing is everywhere on the digital landscape, from social media posts to website blogs.

Content writing is educational, whereas copywriting’s main goal is to encourage readers to take action.

As a digital marketing side hustle you can offer writing services for a company’s assets which include:

• Website blogs
• Email newsletters
• Social media posts

A highly sought-after skill is search engine optimization (SEO). SEO is the process of optimizing a website’s content for search engines like Google through valuable content and the use of relevant keywords so their rank is higher on the result page. 

For junior marketers, offering SEO services to small businesses is a great way to start building experience for your portfolio and practice ranking for certain keywords.

Additionally, content writing earnings can be done by piece or hour, allowing flexibility for you to set the appropriate rates that you deserve!

For a deeper understanding of copywriting, check out HubSpot’s Copywriting 101 article. 

Pro Tip: Copywriting is a great portfolio builder for junior marketers because it showcases a direct understanding of a consumer’s journey and how to communicate with your audience.

Content Creation (Visuals)

Visuals are a key marketing and branding component, especially on social media. With user-friendly platforms like Canva, graphic designing has become an accessible easier, and inexpensive digital marketing side hustle.

Through Canva, you can create themed templates for a variety of industries, aesthetics, and branding to elevate companies’ online presence.

Design Assets include: 

• Social media headers
• Event posts
• Website product images
• Pre-designed customizable templates for social media
• Custom made-to-order designs

Keep in mind a company’s brand guidelines like tone of voice, colors, fonts, aesthetics, and other identifying factors. Creating branding kits is also another great digital marketing side hustle idea to consider. 

Pro tip: Etsy is a great platform to sell pre-designed customizable templates and Fiverr  How to Become a UGC Creator for more information.

Content Creation (Video)

More people prefer video content over written. With current leading platforms like TikTok, YouTube, and Instagram Reels, both long-form and short-form videos are being produced throughout different industries. Another uprising form of video is podcast episodes!

With a bit of practice, you can start a digital marketing side hustle in video editing by using editing software like CapCut, Canva, or Adobe Premier Pro.

Becoming a UGC creator is another popular digital marketing side hustle. User-generated content (UGC) is the process of creating content for a company showcasing its product or service. Brands use UGC creators to create authentic content because people are behind the camera and not influencers.

UGC creators get paid for the sales boost their content generates, according to HubSpot. You don’t need a big social media following to become a UGC creator which is the biggest difference from being an influencer.

Pro-Tip: UGC Creators is a newer less-saturated digital marketing side hustle. Visit Hootsuite’s article on How to Become a UGC Creator for more information.

Teaching How-To’s 

If you are experienced in a digital marketing channel, you can offer online courses and tutorials. 

Online courses are perfect for business owners looking to grow their online presence but are looking for a structured way to learn.

You can offer live virtual sessions or create a course on a learning platform. Online learning platforms like SkillShare, Udemy, and Coursera offer a portal for your course that can feature customer reviews, students enrolled, and more! 

Ideas for how-to-use courses include:

• Social Media platforms (Instagram, LinkedIn, Facebook Page, TikTok, etc.)
• Google Analytics or Semrush for SEO
• Canva or CapCut for Content Creation
• Email marketing platforms 

Start with a few students, even one will do! Make sure to ask for their feedback after the course and make adjustments to your curriculum based on their input. 

Pro Tip: Whether on your website or a learning platform, ask your students for positive reviews to showcase and build your credibility. 

✍️ Written by Paola Hernandez