4 Underrated Latina Fitness Influencers That Are Making An Impact

Having an online fitness community you can turn to for help and advice is incredibly important. As humans, we literally need and crave a sense of community to feel belonging!

With the help of online platforms like Youtube, Instagram, and TikTok, these Latina fitness influencers were able to do just that.

Create a healthy, open space for women to come together, share their triumphs and struggles, and to motivate one another.

Their impact goes beyond just promoting products and trying to sell you on something. 

Their impact goes beyond how many followers they have on their accounts or how many views they get on a workout video.

Their impact can be monumental and is unique to each individual influencer.

Let's take a deeper look at four Latina fitness influencers making an impact.

Why are Latina Fitness Influencers Important Within the Online Community?

Latina fitness influencers have an incredibly important role in this space. It boils down to one main thing: representation.

Viewers want to feel a special bond with the person they are watching. They want to feel a connection of some sort. 

Latina fitness influencers are able to create that connection with their viewers and followers through sharing the same cultural background, language, and even sometimes by sharing the same look.

For instance, an Afro-Latina viewer with big, curly hair and a darker complexion will most likely best relate to an Afro-Latina fitness influencer with similar physical traits as those.

Or say a Latina who immigrated to the United States from Guatemala will most likely best relate to the Latina fitness influencer who is from that same country.

These commonalities between the influencer and the person engaging with the content are incredibly important when building trust and credibility online.

When trust and credibility are present, viewers are more likely to actually listen and engage with the content. 

This results in a much more impactful relationship.

Jazmin Gonzalez: Latina Fitness Influencer Breaking Gym Etiquette 

If “dare to be different” was a person, this would be the girl!

Jazmin Gonzalez, or better known as @jazmintheegreat on Instagram, is a Latina fitness influencer highly known for her cute workout fits, positive tone in her captions, and wearing full glam makeup to the gym, a highly controversial act for some reason.

Despite the criticism she may receive as a “try hard” for wearing fake lashes and lip gloss to the gym, she doesn’t let that affect her.

She is breaking the gym etiquette rules and absolutely loving it.

Her “imma do me, regardless of what other people think” mindset is very infectious.

She empowers all women to put their full glam makeup on for the gym if that’s what makes them feel better and motivates them to go to the gym.

She advocates for women to do whatever they want, especially when it comes to boosting their self esteem and mental health. 

Because when you look good, you feel good!

Where to find Jazmin Gonzalez:

Instagram: @jazmintheegreat 

TikTok: @cuteandfit

Youtube: Jazmin Gonzalez

Francheska Martinez: Latina Fitness Influencer Putting the FUN in Functional Training

Francheska Martinez is a Mexican-American latina fitness influencer based out of Austin, Texas.

This free-flowing, free-minded fitness professional is best known for her mobility, bodyweight and animal flow style workouts.

She regularly reiterates the importance of having fun when it comes to your workout routine, it doesn’t need to be so serious all the time.

Tap inward and find your inner child!

Play, go outside, walk barefoot, dance - these are all activities she strongly encourages.

Throughout her Instagram page, you’ll be able to find loads of workout videos and stretching, mobility drills for each joint in the body.

She definitely keeps her audience on their toes (literally and figuratively!)

Where to find Francheska Martinez:

Instagram: @francheskafit

Youtube: FrancheskaFit

Daisy B. Guerrero: Latina Fitness Influencer That’s Everyone’s Online Bestie

Daisy B. Guerrero can best be described as the girl’s girl - vibrant, approachable, supportive, and highly relatable.

Her fitness vlogs on Youtube are very popular due to how real and raw they are. She shows her highs as well as her lows. Her come ups and her setbacks.

Following this Latina fitness influencer is going to provide you with a high level of comfort and reassurance. 

She makes not being or feeling okay, OKAY!

Where to find Daisy B. Guerrero:

Instagram: @daisybguerrero

TikTok: @daisybguerrero

Youtube: DaisyB

Victoria Loza AKA “Vicky the Fit Chick”: The Latina Fitness Influencer Who Keeps It Real

Victoria Loza, or “Vicky the Fit Chick'', is a force to be reckoned with! 

This Mexicana based in Los Angeles is the trust-worthy, credible person people turn to if they want to find out if a fitness trend is a must or a bust.

She’s brutally honest and unapologetically herself at all times. This is a breath of fresh air within the online fitness community.

She’s the trainer you hate and love at the same time. Tough love is her way of motivation.

As a Latina fitness influencer, her goal is also to make working out easy and accessible to all. Especially to the Latino community.

That is why she creates a lot of her content in Spanish, and has created her very own online fitness app called Fit With Vicky.

You can expect follow along workout videos, exercises, meal tracker, and food recipes through her app.

Vicky’s fiery approach to fitness may not be everyone’s cup of tea, but that’s alright because she’s most people’s shot of tequila! 

Where to find Victoria Loza:

Instagram: @vickythefitchick

TikTok: @vickythefitchick

App: Fit With Vicky

Final Thoughts

All of these Latina fitness influencers bring a new and different perspective to the online fitness community. Whether you’re trying to find new inspo, new food concoctions to put together, or new exercises to add to your regimen, one of these ladies will have something for you!

✍️ Written by Cynthia Contreras