In the fast-paced world of marketing, women have been breaking barriers and making significant contributions.

Women in marketing have been developing innovative campaigns for leading global brands and these successful women have left a lasting mark on the market landscape.

Women are making significant strides and achieving remarkable success in the marketing industry. In this blog post, we will explore the stories of ten successful women who have emerged as leaders in the field of marketing.

Their achievements serve as a testament to the power of determination, innovation, and hard work.

Sheryl Sandberg

Sheryl Sandberg, the Chief Operating Officer (COO) of Facebook, is known for her influential book "Lean In."

She has played a vital role in shaping Facebook's marketing strategies and has been instrumental in driving the company's growth.

Keep up with these successful women in marketing, you can follow Sheryl on Twitter and  LinkedIn.

Anna Lewnes

Anna Lewnes, was the Executive Vice President and Chief Marketing Officer (CMO) of Adobe. She lead Adobe's corporate strategy and strategic A&A efforts globally.

Prior to becoming the VP and CMO, Ann spent 20 years building the intel brand as the VP of Marketing. Ann is a strong advocate for empowering diverse creators, including women in marketing, youth, and other underrepresented groups.

Keep up with these successful women in marketing, you can follow Anna on Twitter and LinkedIn.

Bozoma Saint John

Bozoma Saint John, the Chief Marketing Officer (CMO) of Netflix, is a trailblazer in the marketing world.

She has revolutionized the way brands connect with consumers through her expertise in branding, storytelling, and cultural relevance.

Keep up with these successful women in marketing, you can follow Bozoma on Instagram and LinkedIn.
 

Ann Handley

Ann Handley, a renowned author and marketing expert, is the Chief Content Officer of MarketingProfs. Known for her insights into content marketing, she has helped businesses create compelling and engaging content that resonates with their target audience.

Keep up with these successful women in marketing, you can follow Ann on Twitter and LinkedIn.

Susan Wojcicki

Susan Wojcicki is the CEO of YouTube, the world's largest video-sharing platform. Under her leadership, YouTube has become a dominant force in digital marketing, providing new avenues for brands to connect with consumers through video content.

Keep up with these successful women in marketing, you can follow Susan on Twitter and LinkedIn.

Alicia Tillman

Alicia Tillman, the Chief Marketing Officer of Delta Air Lines, is a visionary leader in the marketing industry.

She has been instrumental in integrating technology and marketing to create personalized experiences for customers.

She now leads the global brand strategy, overseeing Delta’s world-class global marketing. Keep up with these successful women in marketing, you can follow Alicia on LinkedIn and Twitter.

Pam El

Pam El, the Chief Marketing Officer of the NBA, is responsible for driving the league's marketing initiatives.

Her innovative campaigns have propelled the NBA to new heights, engaging fans globally and enhancing the league's brand value.

Keep up with these successful women in marketing, you can follow Pam on LinkedIn and Instagram.

Linda Boff

Linda Boff, the Chief Marketing Officer of General Electric, has transformed the company's marketing approach by embracing digital and social media platforms.

She has positioned GE as a leader in innovation and sustainability. Keep up with these successful women in marketing, you can follow Linda on LinkedIn and Twitter.

Randy Zuckerberg

Founder and CEO of Zuckerberg Media. As a digital media entrepreneur and former Director of Market Development at Facebook, she has made significant contributions to the marketing world and is a strong advocate for women in technology and marketing.

Keep up these successful women in marketing, you can follow Randy on LinkedIn. 

Carolyn Everson

Carolyn Everson, was the Vice President of Global Marketing Solutions at Facebook, is a leading figure in the advertising industry.

She has played a significant role in shaping Facebook's advertising platform, revolutionizing the way brands connect with consumers.

Now she serves on the board of Under Armour, The Walt Disney Company, and the Coca-Cola Company. Keep up with these successful women in marketing, you can follow Carolyn on LinkedIn and Twitter.

Bridget FitzGibbons

Bridget is a Senior Marketing Manager at Disney’s internal creative agency, Yellow Shoes.

She has successfully launched campaigns for numerous global brands such as the reopening campaign for Walt Disney World during Covid-19 and the new bicoastal park experience: Star Wars-Galaxy’s Edge. 

Keep up with these successful women in marketing, you can follow Bridget on LinkedIn and Twitter.

Sarah Boutin

Sarah Boutin is the Senior Director, Global Copy and Editorial at Benefit Cosmetics. Sara wrote and managed and brand copy at global beauty brands Benefit Cosmetic and Bare Essentials, She transitioned into the tech industry at Salesforce and Visa where she delivered content and communications to employees and candidates to keep them engaged and inspired.

Today she is back at Benefit leading the copy team and brand voice.

Keep up with these successful women in marketing, you can follow Sarah on LinkedIn.

Richa Mangal

Richa is the head of marketing at Amazon Business. Richa's career journey is very diverse. She is very entrepreneurial at heart.

She moved to the States from India about 6 years ago. She ran her own Interior Design business back in India for 8 years. Richa has five degrees total, three master's and two bachelor's degrees.

Richa was rejected for 12 roles at Amazon.

She stayed persistent and finally landed a 13th interview and was extended an offer.

Keep up with these successful women in marketing, you can follow Richa on LinkedIn.

Alex Basso

Alex is the Podcast Marketing Manager at YouTube. Alex has worked as the integrated marketing Manager at StubHub and a Creator marketing manager at Twitch.

She built up some experience doing internships while still in college. Her advice to others who are studying marketing is to go ahead and build up your experience.

Whether it’s a paid or unpaid internship. Keep up with these successful woman in marketing, you can follow Alex on LinkedIn.

These ten successful women in marketing are breaking barriers, challenging norms, and leaving a lasting impact on the industry.

Through their expertise, creativity, and determination, they have reshaped marketing strategies, opened new avenues for brand development, and inspired a new generation of marketers.

As we celebrate their achievements, let us honor their contributions and continue to welcome diversity and inclusion in the world of marketing.

 ✍️ Written by Bailey Powers