Do you have a TikTok account? Do you love makeup? Are you easily influenced to buy products?

If you answered yes to any of these questions, odds are you follow Alix Earle on all social media platforms.

So why are people obsessed? Let’s explain.

Alix shook the internet just by sitting in front of her phone. Alix Earle, 22 is a senior marketing student at The University of Miami. She is most well known for her infamous “Get Ready With Me” style videos. 

Currently, Alix Earle has 4 million followers on TikTok and 1.8 million on Instagram. In just a month, Alix gained over 2 million followers on TikTok according to Yahoo.com.

Her extroverted & genuine personality made the internet fall in love with her. Alix talks about topics most influencers do not, such as: her Accutane experience, her struggle with acne, cosmetic procedures and anxiety. 

By doing this, she makes her followers feel connected to her. It feels as though you’re on facetime with Alix while she gets ready. 

Products Alix Sold out

Have you ever wondered why products like white eyeliner, Tarte Shape Tape concealer, Fit Me Maybelline concealer, Charlotte Tilbury Lip Cheat Liner, Too Faced Better Than Sex Waterproof Mascara, Rare Beauty Soft Pinch Liquid Blush or Drunk Elephant D-Bronzi Anti-Pollution Sunshine Drops have been out of stock?

Your answer: Alix Earle.

Not only has she sold out makeup products, but also most of the items linked on her Amazon Storefront. If Alix Earle uses a product, everyone wants it.

Alix and MLB Viral Breakup

Alix wears her heart on her sleeve, she was very honest with the internet about her split with MLB player Tyler Wade. Their breakup shook everyone because Alix revealed that her ex-boyfriend never posted about her. 

She leveraged her marketing skills with this situation by explaining just enough, but not everything. Earle stated in a recent TikTok Live that she would “spill the beans” and how it would “only be right” to talk about her breakup in depth on podcast Call Her Daddy with host Alex Cooper.

Her breakup went so viral that it even made it to ESPN. Stated in a Santa segment, “Santa, the big guy was everywhere. The only human or large elf or otherwise getting more recognition this week than Alix Earle.” 

Then the two hosts went on to say, “Did you hear she broke up with her boyfriend cause he wouldn’t post her on Insta?”

Funny enough, they didn’t bring up the fact her ex-boyfriend is a MLB player or even say his name!

Brands Alix has worked with

As the world caught on to how influential Alix Earle is, brands did too. Alix has worked with White Fox Boutique, Revolve, Rare Beauty, Rhode Skin, Tarte, Too Faced, Fashion Nova, Pretty Little Thing, Frankies Bikinis and many more well known brands. 

This is also not limited to just beauty and fashion, alcohol companies such as Budlight, Hampton Water, and Casa Del Sol have even reached out to her.

Alix has had amazing business opportunities that she probably has only dreamt about! Her most recent opportunity was to travel internationally to Dubai with Tarte for one of their “Trippin With Tarte” events.

A-List Celebrities Alix Has Met

Alix has had the internet buzzing with all of the A-List celebrities she has been able to meet. To name a few, she has met Hailey Bieber, Selena Gomez and was invited to Miley Cyrus & Dolly Parton’s NYE party. Click here to see photos of Alix and Hailey at the OBB Studios Launch Party!

Not only has Alix won over the world with her personality, but her heart as well. Alix has done multiple giveaways to her followers and loves to give back to the community. 

Alix Gives Back To Her Community

She has gifted her followers with items such as a Dyson Hair Wrap or items she uses in her everyday makeup routine. Alix has also been able to connect creators to causes who give back.

She was able to connect creator @RemiBader on Instagram to a cause “Gray For Glioblastoma” and Remi was able to send a huge box of donations because of Alix’s connection.

Her followers have even picked up on her video style. They are now posting videos of their own inspired by Alix. Some even quote in their videos, “What Would Alix Do?”

You’d think that’s where it stops? No. Creators are even looking into what she eats in a day. Social media star Trisha Paytas even went as far as ordering what Alix ordered at the LA based grocery store Erewhon.

She posted a video on TikTok reviewing the food as well. 

In Alix’s original TikTok of her Erewhon order, she was wearing a sweat set from the well known brand The Mayfair Group.

This brand has been worn by many famous people such as: Hailey Bieber, Justin Bieber and Sydney Sweeney. The Mayfair Group reposted Alix in their clothes to all of their social media pages. 

News media outlets such as People Magazine, Seventeen Magazine and E News have been covering stories on Alix.

From discussing what her sorority recruitment experience was like, to topics like what cosmetic procedures she has had done. 

Alix’s Trip to Dubai with Tarte Cosmetics 

E News even went as far as to write an article about her Dubai trip with Tarte. They covered every part of her trip down to what she wore to the airport.

Lindsay Weinberg stated, “For the airport, she chose a baby blue track suit to embrace “y2k vibes” before heading to the lounge, where she filled up on broccoli cheddar soup.” You can read more about her trip to Dubai here.

What’s next for Alix Earle? Nobody knows, the world is her oyster. 

✍️ Written by Ashley Spalding